家风 · The character a family passes on
Every hundred-year family began with one person who decided what mattered.
Yours can begin with you.
Fortunes fade. Most are gone within three generations. Yet a handful of families have lasted centuries — not because of the wealth they held, but because of what they chose to pass on: their values, written down and lived, generation after generation.
These are their stories. And the quiet lesson inside each one is that they all began exactly where you are now.
传财三代，传家百年
Pass down wealth, and it lasts three generations. Pass down the family — its character, its values — and it lasts a hundred years.
A thousand years ago, a king named 钱镠 wrote his children a few pages of teaching — not a list of what he owned, but what he believed. His kingdom lasted seventy years. His family is still here today.
That is the difference between passing on 财 (wealth) and passing on 家 (the family itself). One resets. The other endures.
The families
Ordinary beginnings. Extraordinary legacies.
Each of these families started small. Each made the same quiet choice.
The best time to shape a legacy is before it is inherited.
The choices you make now can help your family understand what matters, how to care for what they receive, and how to move forward together.
Legacy planning gives you the chance to have those conversations while you are still here to guide them.
Every hundred-year family began with one person who decided what mattered. Yours can begin with you.
When you're ready to write your own family's values down — and build the plan to carry them — that's the work we do.